YOU'RE MISSING
THE CREATE
IN CREATIVITY
Innovation feels intimidating & expensive
You're steps behind the competition
Spinning wheels, getting nowhere
Can't think outside the box
Overwhelmed by demands for new ideas
SEE IT INACTION
CREATIVITY IN ACTION!
THE DAILY STRUGGLE IS REAL!
Raise your ✋ hand if you've been feeling like...
Innovation is intimidating and expensive
I don't have time to try something new
I'm tired of always being steps behind the competition
I am doing what I know should work, but not getting results
I feel like I'm spinning my wheels
I want to think outside the box, but I don't know how
I'm overwhelmed by constant demands for new ideas
I fear being seen as irrelevant
If you said yes to any of the above, you're in the right place.
There is a better way! ✨
YOUR HERO'S JOURNEY
Be A Creativity Superhero
Whether you know it or not, the way you solve problems is your superhero strength! Seriously. It's what sets you apart when taking on a challenge. It's important you use your powers for good, and know when to pull in other's superpowers to create innovation.
- ★Accessing your unique approach to creativity so you can harness strengths for success
- ★Identifying your signals for sabotaging creativity to prevent derailing important missions
- ★Spotting creativity in others to complement your ideas and innovation
- ★Talking 1:1 with Sura to set you up for success with the Unleash Your Creativity course
Set The Stage For Innovation
There is much confusion and mystery around creativity and innovation, making it often feel expensive or out of reach. Or, something only "experts" can do. No reason it has to be this way!
- ★Discovering "secrets" so you can start your journey with expert-level understanding
- ★Getting grounded in creativity fundamentals to remove guesswork
- ★Turning barriers into enablers to open windows to innovation opportunities
- ★Understanding the forces that might impede your creativity
Align Forces For Good
How do you know if you're solving for the right thing? Putting energy into the 'right' challenge vs the first one you see = bigger impact + saving energy, time and money.
- ★Avoiding pitfalls of rushing to solutions to save energy, time and money
- ★Unveiling three tools that ensure you get to the heart of the problem
- ★Get everyone one on the same page and crystal clear
Your Cousin Is Not Your Audience
A groundbreaking solution won't win if it doesn't win with your customer. It won't drive business, and it's honestly where a lot of innovation fails.
- ★Stepping into their shoes to create solutions that keep them committed
- ★Diving into competitive edge methodology for creating future looking innovation
- ★Bringing others along so you can together make solutions your customer cares about
- ★Discussing case studies that show when brands have done this right
Find Made To Win Ideas
Don't go back to your own experiences to create the familiar. True innovation is often unfamiliar. A little scary. It feels exciting.
- ★Exposing what sabotages you from coming up with great ideas
- ★Learning four tools to effectively come up with bold solutions
- ★Discussing two creative behaviors to keep your mindset primed for new thinking
- ★Move ideas forward and help others sell your solutions for you
Confidently Get Those Ideas Out The Door
This week is all about rolling up your sleeves and bravely choosing the solutions that others might not, protecting and nurturing them so you'll feel confident walking them out the door.
- ★Selecting tools to begin from a place of heart, brain and innovation potential
- ★Nurturing tools to make the 'crazy' ideas that will the next big innovation feasible
- ★Activating behavioral tools to help others get it
HERO STORIES!
“When I came here I didn't think I was creative or innovative. I believed I didn't have that mindset. After going through this, when I apply these tools, I find I can definitely disrupt. It helps me add more value and helps my clients grow.”
— Matt S
Marketing Sony
“I am involved with a lot of startups, and I pay a lot for innovative ideas because I have always thought I didn't have that creative capacity. I wanted to figure out how I can come up with my own disruptive ideas, and the tools I was exposed to achieved that goal.”
— Rajiv P
Financial Services to Start-ups
“Sura's training is a journey of exploring new ways to be more innovative without losing efficiency and focus. We can apply your mix of effective tools & behaviors to our everyday work environment and the personal case studies enriched our understanding of collaboration & leadership. I loved every minute of this outstanding experience.”
— Executive
Hyperloop Technologies
“The training showed me something I never knew existed, the picture of the puzzle I didn't know I was building. It's the awareness of the unique creativity skill set within us, it's allowing us to unleash our stuck creative potential. It celebrates our strengths and connects us to our allies - our critical collaborators who get innovation out the door. Greatness takes a village,but it starts within us. The training helped my team unleash the greatness in us to share with the world.”
— Heather P
Founder of Techpawlogy
“There are thousands of frameworks out there, but many are just confusing or impractical. Sura's process is straightforward and easy to implement while yielding remarkable results. We were able to get our team on the same page, aligned and dreaming together.”
— Omar K
Growth Director for Start-ups
“I didn't realize where I was getting stuck, and I was being so hard on myself until I understood where my creative genius is, and where I can rely on others to help me. This was such a gamechanger for my business, as we were able to ship products and projects at a speed we had never been able to do before.”
— Katie H
Disney
“This innovation training saved our Disney marketing team substantial time and money. One time, we converted a turmoil-stricken project, had all stakeholders in agreement and created one of the single most impactful marketing efforts in the company's history in 2 ½ months, a more than 30% reduction in time from previous failed efforts. On another project we solved a decade-long challenge to get conversion from people who have a high intent to purchase products to actual sales, with a more than 20% increase over a year. And, the design and creativity process also led to a video that went viral and received 19M views.”
— Katie H
Disney
WHAT'S INCLUDED
We really want you to find your creative brilliance, so let's make sure you have all you need! ✨
Lifetime Access (For Now)
You'll always have access to the complete Unleash Your Creativity program including every future upgrade to the content. Come back over and over to keep boosting your creativity and innovation game.
Unleash Your Creativity Workbook
A proven workbook loaded with fun, fast exercises and actionable insights. Take on challenges big and small, solo or in groups - in any aspect of life or work.
FourSight Analysis + 1:1 Call
Get insights from FourSight's research-backed training used by NASA and Navy Seals. Includes a 1:1 call with Sura to discuss your creative strengths and challenges.
Video Training Modules
Bite-sized videos with guided assignments that turn theory into action. Learn proven methods to develop the mindset, skills and tools for driving meaningful innovation.
Community Access
Join twice-monthly deep dives into creative know-how and tap into the community's diverse creative mindsets and strengths.
Step-by-Step Cheat Sheet and Templates
This is your opportunity to ask questions about what you've learned in this training series once a month with peers, and get Sura's expert advice tailored to your business.
Getting Unstuck Activity and Guide
Feeling stuck and not sure how to get moving? Review the symptoms and needs guide to quickly find the right tools to get you moving ahead to growth ideas.
Live Q&A with Sura Al-Naimi
This is your opportunity to ask questions about what you've learned in this training series once a month with peers, and get Sura's expert advice tailored to your business.
NEED CREATIVITY FOR YOUR TEAMS?
Intrigued this training could be good for your whole team? Good news! We offer live and virtual sessions focused on team or company-wide creative growth. To learn more, contact teams@hihellosura.com.
Favorite topics include:
- ★Become a more creative & collaborative team
- ★Understand your team's unique creative solving preferences
- ★Deliver "make a difference" creative solutions with a simple, no-nonsense approach
- ★Use agile leadership principles to solve challenges
- ★Add design thinking to your team's toolkit
- ★Create a more collaborative and customer-centric team dynamic
YOUR CREATIVE POTENTIAL AWAITS!
Maybe you think you don't have the skills and it's someone else's role to be creative.
Guess what, it's not true!
We know everyone can unleash their creativity. Imagine throwing out THE IDEA that wows the crowd at your next meeting, shocking your bosses and colleagues as they see a side of you they didn't know ever existed.
You deliver creativity over and over, and they now see you in a different way. You've transformed into the innovator they can depend on for solutions that matter.
Unleashing Your Creativity gets you there. You just have to be willing to invest in your creative self. It's in your hands to create ideas and solutions that make a difference.
BY THE END OF THE COURSE
No longer sit back when asked to solve a new problem
Confidently begin projects, surprised at how quickly you get great solutions
Show energy for solving challenges, especially the ones that intimidate others
Feel focused as you work your way through innovation
Save time, money and get ideas out faster
Become the breath of fresh air you or your organization needs
CHOOSE YOUR POWER!
MASTER YOUR CREATIVE POWERS
Unleash Your Superpowers
Use your problem solving superpowers for impact
Master the Fundamentals
Learn, understand and apply the building blocks of creativity
Focus on Impact
Consistently solve for challenges with the biggest impact
Customer-Centric Solutions
Understand your customer to build the solutions they crave
Break Boundaries
Push all the limits of what is possible to create innovative solutions
Drive Results
Find the idea that will get results and make it ready for market