Make An Impact.
Innovate.Disrupt.
Say Hello To Boosting
Your Creativity.
Demands on you are higher than ever. You know you need to innovate, but you don’t know where to start. After months and months at home, you feel stale, stuck, spinning on a hamster wheel and presenting the same old ideas. You’re missing the “create” in creativity.
Creationeers, it literally pays to be creative! Don’t let the next big breakthrough get away.
If you Unleash Your Creativity, you’ll soon launch ideas faster, save time and money and rollout solutions that impact your bottom line. Seriously, invest in your creativity and you’ll be rewarded quickly.
Sure, you can keep doing business as usual, but you’ll have less impact.
The daily struggle is real.
Innovation is intimidating and expensive.
I don't have time to try something new….it's sooo hard to keep up with trends
I'm tired of always being steps behind the competition
I am doing what I know should work, but not getting the results I want.
I feel like I'm spinning my wheels on things that don't matter.
I want to think outside the box, but I don't know how.
I’m overwhelmed as I'm constantly asked to come up with new ideas
I fear being seen as irrelevant and behind the times
I just want to feel inspired and be a part of something new
If you say yes to any of the above you're in the right place.
There is a better way.
We Are All Creative.
And, it's 100% wrong if you've heard otherwise.
Good news, Creationeers! There are great ideas in all of us. Creativity is a muscle you flex. Plain and simple. And, when we build on those ideas, it's magic. Innovation thrives on creativity, and it’s the key to the next big growth concept. You just need to know how to unleash it in yourself and inspire those around you.
Here's the secret the top innovation experts won't tell you:
The next big solution starts with you. You'll produce better ideas if you invest in your creative self. It will energize you to create new ideas that drive results. And, it's going to feel so great to be recognized as the Creationeer that you are. Not just amongst your peers, but also with your bottom line. It's the investment that pays dividends over and over.
That's right. Investing in your creative self will boost your profits.
When you focus your creative energy on things that matter it's going to save you time, money and get innovation out the door faster. You'll produce better results, and your customers will be begging for more.
Say Hi to
Unleash Your Creativity
Change gears from flat, repetitive ideas to creating new concepts that change our world.
That's where Sura comes in. Former Disney innovation director, the global in-house idea agency responsible for out-of-the box solutions.She's also a driving force behind multiple startups and a Singularity University faculty member. For two decades, Sura has been at the forefront of massive systems change -- spurring on the brightest minds to collaborate in solving challenges.
She sees so many people stuck in overdrive -- trying to reinvent the wheel every time they need new thinking. She's passionate about making the expertise more accessible so we can all make a difference together.
Built on this passion, she launched Unleashing Your Creativity.
In six weeks, this digial course uncleashes the best-of-the-best innovation techniques so you can create winning solutions.
Use your problem solving superpowers for impact
Learn, understand and apply the building blocks of creativity
Solve for challenges with the biggest impact
Understand your customer to build the solutions they crave
Push all the limits to create innovative solutions
Find ideas that will get results and make them market ready
If you starve your creativity, you won't have the energy to make the change that matters to you. Check out what you'll learn with this course.
In six weeks, Unleash Your Creativity will unveil your creative potential by simplifying best-of-the-best innovation techniques to give you a creativity toolkit that impacts your bottom line.
Week Three: Align Forces For Good
Okay, so you have a project, and you’re ready to get going. But, how do you know if you’re solving for the right thing? Putting energy into the ‘right’ challenge vs the first one you see = bigger impact + saving energy, time and money. You create real growth, instead of spinning your wheels and making itty bitty change.
Have fun finding focus so you can start:
- Avoiding pitfalls of rushing to solutions to save energy, time and money - Unveiling three tools that ensure you get to the heart of the problem - Get everyone one on the same page and crystal clear so you’re all running with force in one direction
Week One : Be A Creativity Superhero
Whether you know it or not, the way you solve problems is your superhero strength! Seriously. It’s what sets you apart when taking on a challenge. It’s important you use your powers for good, and know when to pull in other’s superpowers to create innovation. (There’s even an IBM Whitepaper that shows teams that understand this increase successful solutions that make it to market!).
That's why we’re starting with:
- Accessing your unique approach to creativity so you can harness strengths for success - Identifying your signals for sabotaging creativity to prevent derailing important missions - Spotting creativity in others to complement your ideas and innovation - Talking 1:1 with Sura to set you up for success with the Unleash Your Creativity course and lifelong innovation journey
Week Five: Find Made To Win Ideas
Energized by your problem solving gifts. For sure! Grounded in innovation and creativity. Check. Ready to align forces. Heck yeah! But, wait….you still need THE IDEA! Module five will get you there. But, big warning: Don’t go back to your own experiences to create the familiar. True innovation is often unfamiliar. A little scary. It feels exciting.
To help you get to solutions that change things, we’ll discuss:
- Exposing what sabotages you from coming up with great ideas - Learning four tools to effectively come up with bold solutions - Discussing two creative behaviors to keep your mindset primed for new thinking - Move ideas forward and help others sell your solutions for you
Week Two: Set The Stage For Innovation
There is much confusion and mystery around creativity and innovation, making it often feel expensive or out of reach. Or, something only “experts” can do. No reason it has to be this way! Let’s break it down, dismantle it and take it off its illusive pedestal, leaving you with a no-nonsense understanding and application of the concepts.
We’ll give you the creativity and innovation building blocks by:
- Discovering “secrets” so you can start your journey with expert-level understanding - Getting grounded in creativity fundamentals to remove guesswork and create a common understanding - Turning barriers into enablers to open windows to even more innovation opportunities - Understanding the forces that might impede your creativity so you can overcome them to be an innovation superstar
Week Six: Confidently Get Those Ideas Out The Door
Don’t be like so many ‘I have an idea’ moments that never make it anywhere. This week is all about rolling up your sleeves and bravely choosing the solutions that others might not, protecting and nurturing them so you’ll feel confident walking them out the door. We’ll focus on a few more innovation secrets experts use to create winning solutions.
We’ll get you there by:
- Selecting tools to begin from a place of heart, brain and innovation potential - Nurturing tools to make the ‘crazy’ ideas that will the next big innovation feasible - Activating behavioral tools to help others get it so they fully support your idea
Week Four: Your Cousin Is Not Your Audience
Nothing against your cousin, but how often have you seen things created because the person who holds the budget likes the idea or thinks their cousin would? A groundbreaking solution won’t win if it doesn't win with your customer. It won’t drive business, and it’s honestly where a lot of innovation fails.
We’ll prepare you to meet your customer’s needs by:
- Stepping into their shoes to create solutions that keep them committed, purchasing and talking about you to others - Diving into competitive edge methodology for creating future looking innovation - Bringing others along so you can together make solutions your customer cares about - Discussing case studies that show when brands have done this right
Investing in your creativity will help you get the growth you desire. Here's proof it will be worth it.
When I came here I didn't think I was creative or innovative. I believed I didn't have that mindset. After going through this, when I apply these tools, I find I can definitely disrupt. It helps me add more value and helps my clients grow.
I am involved with a lot of startups, and I pay a lot for innovative ideas because I have always thought I didn't have that creative capacity. I wanted to figure out how I can come up with my own disruptive ideas, and the tools I was exposed to achieved that goal.
Sura's training is a journey of exploring new ways to be more innovative without losing efficiency and focus. We can apply your mix of effective tools & behaviors to our everyday work environment and the personal case studies enriched our understanding of collaboration & leadership. I loved every minute of this outstanding experience.
The training showed me something I never knew existed, the picture of the puzzle I didn't know I was building. It's the awareness of the unique creativity skill set within us, it's allowing us to unleash our stuck creative potential. It celebrates our strengths and connects us to our allies - our critical collaborators who get innovation out the door. Greatness takes a village,but it starts within us. The training helped my team unleash the greatness in us to share with the world.
There are thousands of frameworks out there, but many are just confusing or impractical. Sura's process is straightforward and easy to implement while yielding remarkable results. We were able to get our team on the same page, aligned and dreaming together.
I didn't realize where I was getting stuck, and I was being so hard on myself until I understood where my creative genius is, and where I can rely on others to help me. This was such a gamechanger for my business, as we were able to ship products and projects at a speed we had never been able to do before.
This innovation training saved our Disney marketing team substantial time and money. One time, we converted a turmoil-stricken project, had all stakeholders in agreement and created one of the single most impactful marketing efforts in the company's history in 2 ½ months, a more than 30% reduction in time from previous failed efforts. On another project we solved a decade-long challenge to get conversion from people who have a high intent to purchase products to actual sales, with a more than 20% increase over a year. And, the design and creativity process also led to a video that went viral and received 19M views.
Unleash Your Creativity Includes:
Lifetime (For Now)
You'll always have access to the complete UnleashYour Creativity program (including every future upgrade to the content. Oh yes!) You'll be able to come back to this program over and over again, so you can keep boosting your creativity and innovation game and upping your potential.
Unleash Your Creativity Workbook
We want you to be successful and always have tools at your fingertips. The Unleash Your Creativity workbook is proven to get you implementing innovation faster. It's loaded with fun, fast exercises and actionable insights. It helps you take on challenges big and small, by yourself or in a group...really in any aspect of your life or work. ($450 value)
FourSight Analysis + 1:1 Strengths and Challenges Call
FourSight's “Mindset” and “Toolset” training modules are based on 65 years of research in creative problem solving. This has helped teams like NASA and Navy Seals achieve breakthrough ideas and results. We'll help you find your creative focus areas and equip you with materials to incorporate it into your life. For a limited time, users receive one hour 1:1 time with Sura to talk about your data and skills. ($600 value).
Video Training Modules with Guided Assignments
The Unleashing Your Creativity course includes videos with guided assignments that turn theory into action by breaking down innovation principles into bite-sized, simplified concepts. You'll leave the sessions with proven methods to give you the mindset, skills and tools to release meaningful innovations and drive change. (Value: $9,000)
Community
Access to the Unlock your Creativity community where twice a month we deep dive into the creative know-hows to ensure your success. This also is a great space to tap into each other's creative mindsets and strengths.
Bonus! We really want you to find your creative brilliance, so let's make sure you have all you need:
Step-by-Step Cheat Sheet and Templates:
This is your opportunity to ask questions about what you've learned in this training series once a month with peers, and get Sura's expert advice tailored to your business. ($600 value)
Getting Unstuck Activity and Guide
Feeling stuck and not sure how to get moving? Review the symptoms and needs guide to quickly find the right tools to get you moving ahead to growth ideas. ($250 value)
Live Q&A with Sura Al-Naimi
This is your opportunity to ask questions about what you've learned in this training series once a month with peers, and get Sura's expert advice tailored to your business. ($600 value)
Need Creativity for Your Teams?
Intrigued this training could be good for your whole team? Good news! We offer live and virtual sessions focused on team or company-wide creative growth. To learn more, contact teams@hihellosura.com.
Favorite topics include:
- Become a more creative & collaborative team
- Understand your team's unique creative solving preferences
- Deliver “make a difference” creative solutions with a simple, no-nonsense approach
- Use agile leadership principles to solve challenges
- Add design thinking to your team's toolkit
- Create a more collaborative and customer-centric team dynamic
Maybe you think you don't have the skills and it's someone else's role to be creative. Guess what, it's not true!
We know everyone can unleash their creativity.
Imagine throwing out THE IDEA that wows the crowd at your next meeting, shocking your bosses and colleagues as they see a side of you they didn't know ever existed.
You deliver creativity over and over, and they now see you in a different way. You've transformed into the innovator they can depend on for solutions that matter.
Unleashing Your Creativity gets you there. You just have to be willing to invest in your creative self. It' in your hands to create ideas and solutions that make a difference.
By the end of the course you'll
No longer sit back when asked to solve a new problem.
Confidently begin projects, surprised at how quickly you get great solutions.
Show energy for solving challenges, especially the ones that intimidate others.
Feel focused as you work your way through innovation.
Save time, money and get ideas out faster.
Become the breath of fresh air you or your organization needs.
- Use your problem solving superpowers for impact
- Learn, understand and apply the building blocks of creativity
- Consistently solve for challenges with the biggest impact
- Understand your customer to build the solutions they crave
- Push all the limits of what is possible to create innovative solutions
- Find the idea that will get results and make it ready for market
Frequently Asked Questions:
What will I take away from Unleash your Creativity?
You will get unstuck, think differently and unleash your creativity to create the real change you want. That’s what happens when you learn how to master the art of creativity and innovation. But this program is as much about mindset as it is tools and techniques. We are going deep into a way of being in the world so that you can honor your creativity in all aspects of your life where it matters the most.
Doesn’t innovation take a while? I don’t know if I have time or budget for these kinds of projects.
The process is modular and flexible, as it can expand and contract to fit the task at hand. Whether you have a one hour meeting, a 3 month commitment, or you are looking to dig deep for the next few years, a $5 to $5 Million budget or way more, the mindset, toolkit and process can be adapted to suit your objectives.
How is this course different from other innovation programs?
Unleash Your Creativity is built off sessions Sura led with top companies like Disney, Barilla and Hyperloop teams of Executives, Imagineering, Operations, Marketing, HR and Finance. This course has been tested and experienced -- and it works.
Does it make a difference if I own my own business or I am in an organization?
THink Differently is a mindset, toolkit and process that has been and can be robustly used whether you are in a start-up or a Fortune 500 company, across industries and departments.
Do you offer refunds?
Literally never. But if you take the course and apply what you learn, you won’t need one anyway. You’ll probably send me a thank you card instead. We also have a 30-Day guarantee as you learn. Not vibing, no problem. We got you.